The Grand Guys returned with two brand-new commercials, bringing their signature humor to one of the biggest advertising moments of the year. While the finished spots were designed to be fun and memorable, there’s a lot more to the story than what made it on screen.
This week, we’re taking you behind the scenes.
Two Super Bowl Spots. One Shared Message.
Both Super Bowl commercials were created as a continuation of the Grand Guys story you’ve come to know. George Cartledge III and Robert Bennett aren’t actors playing a role; they are the third-generation family owners of Grand Home Furnishings, leading the business every day and stepping in front of the camera to connect with customers in a more personal way.
At the heart of both spots is the same idea the Grand Guys have always stood for: furniture shopping should be fun. Furniture is a big decision, and it’s normal to be anxious. Through humor and relatable situations, the Grand Guys reinforce what sets Grand apart: when you shop with us, you’re supported every step of the way.
With Grand’s 30-day satisfaction guarantee, if something isn’t quite right, we’ll happily exchange it or accept a return within 30 days. It’s a promise designed to make furniture shopping stress-free and fun.
▶️ Super Bowl Commercial #1
▶️ Super Bowl Commercial #2
Capturing the Fun Behind the Camera
While the commercials themselves are fast-paced and polished, the filming process was filled with laughter, collaboration, and plenty of memorable moments. From stinky sushi to a fun-loving Golden Retriever, the energy on set matched what viewers see on screen: relaxed, lighthearted, and genuinely fun.
These behind-the-scenes moments reflect the same experience customers have in our stores: approachable, welcoming, and centered around people who care.
The Easter Egg You May Have Missed
If you were watching closely, you might have spotted the hidden Easter egg included in both Super Bowl commercials: a family photo featuring the Bennett and Cartledge families quietly woven into each spot.
That detail was intentional.
It serves as a subtle reminder that behind the stores and the humor of the commercial is a real family that has been part of the community for more than a century.
The Grand Guys represent what Grand Home Furnishings is all about: family ownership, trusted service, dependable value, and the belief that furnishing your home should feel exciting, not overwhelming.
One Last Question…
Now that you’ve seen both Super Bowl spots and the story behind them…👉 Which of the two commercials was your favorite?
Let us know and keep watching. You never know what the Grand Guys will come up with next.
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Serving communities across Virginia, West Virginia, and Tennessee, Grand Home Furnishings combines local expertise with a wide selection of furniture and mattresses. Visit a nearby showroom to explore options in person or shop online anytime.
