Custom Design Your Furniture

Custom Design · Made for You

Furniture Designed Around
Your Life, Your Style, Your Home.

At Grand Home Furnishings, custom doesn't mean complicated. Work one-on-one with our design associates at any of our 16 locations across Virginia, West Virginia, and Tennessee — choose your fabric, finish, pillows, and more. Come home with a piece that's entirely, uniquely yours.

Find a Store Near You
Grand Home Living custom upholstered furniture — delivered in 30 days
Custom Upholstery · Delivered in 30 Days*
Grand Home Living

Your Custom Sofa, Ready in 30 Days.

Introducing Grand Home Living — our exclusive furniture brand built to give you the custom look you want without a long wait. Choose from hundreds of fabrics, personalize pillows and trims, and configure your piece in-store. Your finished sofa arrives in as few as 30 days.*

From performance fabrics to classic linens, every Grand Home Living piece is crafted specifically for you — no compromises, no settling. Just furniture that's perfectly at home.

  • 500+ fabric choices including performance & pet-friendly options
  • All fabric selections at the same price — no upcharge surprises
  • Custom pillow sizes, fabrics, and trims
  • Delivered in approximately 30 days*
  • Exclusive to Grand Home Furnishings — available in-store only
  • Sofas, loveseats, sectionals, chairs & more
Explore Grand Home Living

*30-day delivery applies to Grand Home Living brand only and is an estimate. Grand Home Furnishings is not responsible for any delays from the manufacturer.

Our Custom Design Partners

More Brands. More Ways to Make It Yours.

We partner with some of the most trusted names in American furniture manufacturing to bring you an exceptional range of custom design options. Visit any of our 16 store showrooms in Virginia, West Virginia, or Tennessee to explore in person.

La-Z-Boy custom upholstery at Grand Home Furnishings Virginia

La-Z-Boy

America's most trusted comfort brand offers hundreds of custom fabrics and leathers for sofas, recliners, sectionals, and more. Customize your comfort and style.

Fabric • Leather • Power Options Shop La-Z-Boy
Craftmaster custom upholstery or Emarald Craft at Grand fabric selection at Grand Home Furnishings

Emerald Craft

Emerald Craft's made-to-order program puts thousands of fabric choices at your fingertips. From tailored silhouettes to bold prints, create a sofa or chair that's distinctly you.

Thousands of Fabrics • Custom Trim Shop Emerald Craft
Kincaid custom upholstery at Grand Home Furnishings

Kincaid Custom Upholstery

Kincaid combines fine American craftsmanship with personalized upholstery. Choose fabric, leg finish, and pillow styling for a one-of-a-kind piece built to last generations.

American Made • Wood Finish Options Shop Kincaid Upholstery
Smith Brothers custom furniture at Grand Home Furnishings

Smith Brothers

Handcrafted in Indiana since 1927, Smith Brothers offers deep customization. Fabric, cushion fill, seat depth, and arm style — so every piece fits how you live and relax.

Handcrafted • Deep Customization Shop Smith Brothers
Canadel custom furniture at Grand Home Furnishings

Canadel

Canadel is North America's leading manufacturer of custom dining furniture. Offering complete customization with over 200 fabrics, 50 wood colors, and 6 finishes.

Full Customization Available Shop Canadel
The Process

How Custom Design Works

Simple. Personal. Designed around you. Here's what to expect when you visit a Grand Home Furnishings showroom.

01

Visit a Store & Explore

Meet with a design associate in person. Browse styles, sit in frames, and discover which silhouette fits your space. Custom design starts with the right conversation.

02

Choose Fabric & Options

Select from hundreds of fabrics, leathers, and performance materials. Customize pillows, trim, seat firmness, and wood finishes. Your associate guides you through every choice.

03

We Handle the Rest

After your 15% deposit is placed, your order goes directly to the manufacturer. We track progress and keep you updated. Most custom pieces arrive in 8–12 weeks. Grand Home Living in about 30 days.

Order Policy

What You Need to Know Before You Order

Deposit Requirement: All custom design orders require a minimum 15% non-refundable deposit before the order can be placed with the manufacturer. Special order pillows, fabric, bedding, and other miscellaneous items require payment in full at the time of purchase.

Production Time: Custom furniture is made specifically for you and typically takes 8 to 12 weeks from the time your order enters production. Grand Home Living orders may arrive sooner — ask your associate for a current estimate.

Delays: Grand Home Furnishings is not responsible for delays caused by the manufacturer. We will keep you informed of your order status if anything changes.

Cancellations: Orders may be canceled prior to the order being placed into production at the manufacturing facility. Cancellation after production has begun will result in forfeiture of the deposit.

Returns: Once you have taken possession of your custom merchandise, it cannot be returned for any reason other than a valid warranty issue. Because each piece is made specifically for you, all custom design sales are final.

Frequently Asked Questions

Custom Design Questions, Answered.

Everything you need to know about ordering custom furniture at Grand Home Furnishings — from fabric selection and turnaround times to deposits and delivery.

Most custom furniture orders take 8 to 12 weeks from the time production begins. If you order through our exclusive Grand Home Living brand, delivery is typically available in approximately 30 days — our fastest custom option. Your associate can provide a current estimate based on the brand and style you select. Grand Home Furnishings is not responsible for manufacturer delays, and estimated dates are not guaranteed.

Custom design orders must be placed in-store at any of our 16 Grand Home Furnishings locations across Virginia, West Virginia, and Tennessee. Seeing fabric samples in person and working with a design associate ensures you make confident choices about every detail. Find your nearest showroom.

A minimum 15% non-refundable deposit is required when your order is placed. For custom pillows, fabric, bedding, and miscellaneous accessories, payment in full is required at the time of purchase.

Options vary by brand and may include: fabric (solid, print, leather, or collage combinations), wood leg and arm finish, pillow size and fabric, trim details (welt, nailhead, contrast), cushion style (boxed, pleated, or knife-edge), cushion fill (down blend or high-density foam), and firmness (soft, medium firm, or firm). Some upgrades are included; others carry a premium. Your associate will explain all pricing before the order is finalized.

Yes — certain manufacturers in our program accept COM (Customer's Own Material) fabric. Each brand has specific yardage requirements. Ask your design associate which brands support COM and what the specs are for your chosen piece.

Orders may be canceled before production begins at the manufacturer. Once your piece enters production, cancellation results in forfeiture of your deposit. Because every custom piece is made exclusively for you, it cannot be restocked — so we encourage careful review of all selections before finalizing.

Once you take possession of your custom furniture, it cannot be returned for any reason other than a valid warranty issue. All custom design sales are final. We strongly encourage reviewing all selections carefully in-store before placing your order.

Custom design is available at all 18 Grand Home Furnishings showrooms in Virginia, West Virginia, and Tennessee — including Roanoke, Lynchburg, Charlottesville, Blacksburg, Bristol, Johnson City, Beckley, and more. Find the store nearest you.

Many fabric selections are available at no additional charge, especially within a manufacturer's standard library. Grand Home Living offers 500+ fabrics all at the same price — no upcharge. Premium leathers, specialty materials, and certain upgrades on other brands may carry an added cost. Your associate will walk you through all pricing before you finalize.

Let's Get Started

Your Perfect Furniture is One Visit Away.

Custom furniture can't be designed online — it needs to be experienced in person. Visit any Grand Home Furnishings showroom in Virginia, West Virginia, or Tennessee and let our design associates bring your vision to life.